Lygia Lott's career in the music industry is quite impressive. Here's a summary of her journey:
Early Career:
Started as an assistant to Otis Smith at ABC Records, working with notable artists like Chaka Khan, The 5th Dimension, Bobby Bland, BB King, and more.
United Artists:
Brief stint at United Artists, where she worked with Steve Gold's group WAR and created significant marketing events.
Greedy Records:
Worked for Wally Roker, contributing to Bobby Caldwell's success in the R&B scene.
RCA Records:
Became the first female promotion manager at RCA Records West Coast Branch, developing programs that helped break artists like Evelyn Champagne King and Lonnie Liston Smith.
Promotions:
Promoted artists from subsidiary labels like Solar Records, Total Experience, and Planet Records, breaking acts like The Pointer Sisters on the West Coast.
Virgin Records:
Broke Paula Abdul, Soul II Soul, and Ziggy Marley on West Coast Urban radio.
Awards:
Received a multi-platinum gold record for the Car Wash project. Coast II Coast Promotion and Marketing: Co-founded the company in 1991, receiving multiple awards and breaking artists like Destiny's Child, Maxwell, Fugees, and many more.
Gold Records:
Platinum Records:
Double Platinum Records:
Triple Platinum Records:
Multi-Platinum Records:
Billboard Number One Singles (Virgin Records):
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